The Geopolitics of Consumers: When Purchases Become Political

(Price in USD)

Boycotts. Corporate exits. Reputation threats. Geopolitics is no longer just about big powers throwing punches. The world of consumers is also being drawn into the arena. People and businesses are approaching purchasing decisions through the lens of geopolitics, not just cost, features, or innovation.

However, what has happened so far is only a glimpse of what is forming.

As global fights heat up, consumers could be caught in the middle or may be driving a new revolt. The next moves organizations make could permanently change how businesses operate and how the global economy functions.

In the world of geopolitics, consumers have never been part of the equation. Now they are. Winning them requires knowing what they will do next.

Inside the Executive Briefing

This executive briefing unpacks what the geopolitics of consumers is, how it is taking off, and the next scenarios that executives and policymakers must plan for.

In this report:

• Key Signals → Examples that show the geopolitics of consumers is already forming across markets.
• Strategic Scenarios → Unparalleled geopolitical foresight on where the geopolitics-consumer nexus will go next.
• Actionable data → Dozens of data points that reveal how economies are changing from the standpoint of geopolitics and consumers.

And much, much more.

(16 pages in length)