TIKTOK Engagement Quick Guide

How to Build Real Connection and Community on TikTok Live

If you’ve been going Live and wondering why no one’s talking, why your views are stuck, or why your room feels quiet—you’re not alone.

This Quick Guide is for new and rising TikTok Live Hosts who want more than numbers—they want connection.

Created by coach and speaker Dr. Angela Crutchfield, this easy-to-read guide breaks down what engagement really means—and how to grow it using human connection, clear strategy, and the powerful PESSCE™ Engagement Framework.

Inside you’ll learn:

• How to make people feel seen (even in a quiet room)
• Simple presentation tips that build confidence
• Technical tools that make your Lives more effective
• A realistic engagement checklist you can use daily

Whether you’re just starting or ready to refresh your approach, this guide will help you shift from posting… to building real community.