About This Course

Value-Based Pricing for Service Professionals is a practical and strategic course designed to help you move beyond hourly rates and confidently charge based on the true value you deliver. Through clear frameworks, real-world examples, and actionable exercises, you’ll learn how to identify your unique value, communicate it effectively to clients, and design pricing models that reflect impact—not time.

Course curriculum

1

Welcome!
- Introduction & disclaimer Free Preview
2

Defining Value for the Client
- Identifying Client Pain Points
- Mapping Specific Solutions to Needs
- Calculating Tangible Client Outcomes
3

Psychology of Pricing
- Using Price Anchoring Effectively
- The Power of Tiered Pricing Options
- Reducing Payment Friction for Clients
5

Setting Sustainable Rates
- Calculating Your True Cost of Service
- Factoring in Non-Billable Business Time
- Adjusting for Market Expertise Level
6

Communicating Price with Confidence
- Presenting Fees as an Investment
- Handling Price Objections Mindfully
- Standardising Your Proposal Process
7

Final Thoughts
- Congratulations!
- Love your feedback

Value-Based Pricing for Service Professionals

About This Course

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Course curriculum