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the definitive guide to facebook advertising

Table of Contents
Introduction
Facebook Ads Strategy: A Simple Guide
Strategy Goals
The Facebook Ads Funnel
Traffic and Engagement
Examples of Successful Campaigns
Advertising Costs
How much do Facebook ads cost?
ROI
KPIs
Your First Campaign
What Is a Facebook Pixel?
How to Set Up Your Pixel
How to Use Facebook Ads Manager
Understanding (And Choosing) Ad Objectives
Types of Ad Formats (And Which To Use)
How to Create Your First Facebook Ad
Keeping Your Ad Campaigns Organized
Custom Audiences and In-Depth Ad Targeting
What is a Facebook Custom Audience?
How to Use Custom Audiences
Facebook Lookalike Audiences
Interest-Based Ad Targeting
Remarketing Ads

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