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Introduction to Social Media Strategy & Management

This four-week course provides a practical introduction to planning, creating and managing social media for businesses and clients.

You will learn how to move beyond random posting and create social media content that supports brand awareness, audience growth, engagement and sales.

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Introduction to Social Media Strategy and Management

$99.99

A Practical Course in Content, Brand Growth and Performance
Presented by Assist Virtually Serve
Certificate awarded: Certificate of Completion in Social Media Strategy and Management

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Course curriculum

1

Introduction to Social Media Strategy and Management
- INTRODUCTION
- OVERVIEW Free Preview
- COURSE MATERIALS
2

Week One: Strategy Before Social Media
- Understanding Social Media Management and Marketing
- Assessing the Business, Brand and Priority Offer
- Conducting a Social Media Audit
- Setting Goals and Choosing the Right KPIs
- Week 1 quiz
- WEEK 1 ASSIGNMENT
3

Week Two: Know Your Audience and Choose the Right Platforms
- Creating an Evidence-Based Client Avatar
- Identifying Customer Pain Points and Buying Decisions
- Mapping the Customer Journey and Competitors
- Choosing the Right Social Media Platforms
- Week 2 quiz
- WEEK 2 ASSIGNMENT
4

Week Three: Create Content That Attracts and Converts
- Creating Strategic Content Pillars
- Writing Content That Earns Attention and Encourages Action
- Repurposing Content Across Major Platforms
- Building a Content Calendar and Campaign Plan
- Week 3 quiz
- WEEK 3 ASSIGNMENT
5

Week Four: Manage, Measure and Grow With Confidence
- Managing Communities and Customer Experiences
- Understanding Organic and Paid Social Media
- Measuring Results and Creating Performance Reports
- Building the Final Strategy and 30-Day Growth Plan
- Week 4 quiz
- WEEK 4 ASSIGNMENT
6

FINAL EXAMINATION
- EXAMINATION