The Influencer Starter Kit

Nobody can read their own page. That is the whole problem this solves.

For six years my job was opening twenty creator profiles at a time and deciding which five went to a brand. Most were closed inside eight seconds, and almost never because the creator was bad. It was because I could not work out what they were for.

This is the positioning work, written from the side that does the opening.

Five parts, in the order they have to happen

• Who you actually are. Nuance instead of a niche. Why “authenticity” is not a value, and how to copy the look without copying the voice
• Who you are talking to. “Women 18 to 34” is not a person. Why two creators give the same tip and only one gets saved
• What people actually see. The nine post feed audit, two colours and a base, two fonts, and what a bio is really for
• Where you show up. Start from what you would do anyway. Instagram is the shop, TikTok is the dump, and your second platform is how you say yes to more work
• Your first thirty days. Why nobody’s first month fails on talent, and the numbers worth looking at

Get it if

• You are starting, or starting again after a gap
• You post, but cannot say in one sentence what you are about
• Your feed looks like several different people made it
• You will actually write in it. The exercises are the product

What it deliberately leaves out

What to charge, usage rights, contracts and gifted product are not in here. Three pages on those would be worse than useless. They are a whole guide of their own: The Brand Partnership Guide.

Two files: one flat to print, one you can type into. 16 exercises across 59 ruled lines.

Treat it as a content creator starter guide for the commercial side rather than the audience side. It is personal branding for creators in the sense a brand means it: can I tell in one sentence who you are for.

Every guide now ends with a direct line to me. If a section does not land, message @ceo.rocks and I will explain it properly.