Business-5 Guidelines to Doing Business and Marketing Stratege and Tactics

Table of Contents

The Tenets..................................................................................................................................................2

RELIABILITY......................................................................................................................................2

PERSONABILITY................................................................................................................................2

KNOWLEDGEABILITY.....................................................................................................................2

Doing Business..........................................................................................................................................3

AVOIDANCE OF NEW BUSINESS SCAMS.....................................................................................3

TAKING A PAYCHECK.......................................................................................................................3

RECORDKEEPING..............................................................................................................................3

ANALYTICS.........................................................................................................................................3

DEPENDENCY....................................................................................................................................4

FAILURE REPORTS............................................................................................................................4

PRICING...............................................................................................................................................4

VALUE PERCEPTION IN PRICING..................................................................................................5

MEETING DEMAND..........................................................................................................................6

HIRING.................................................................................................................................................7

Selling Parts...............................................................................................................................................8

MARKUP..............................................................................................................................................8

SELLING USED EQUIPMENT...........................................................................................................8

Marketing Stratege.....................................................................................................................................9

TARGET MARKETS...........................................................................................................................9

NOVELTY............................................................................................................................................9

Uniquely Relatable................................................................................................................................9

CLIENT LOYALTY............................................................................................................................10

POSITIONED AS PREMIUM............................................................................................................10

You're Selling the CE Experience........................................................................................................11

Your Brand is You...........................................................................................................................11

DIFFERENTIATION..........................................................................................................................11

Notes on Marketing and Design from - Andrew J. Arena, Jr..............................................................12

Tactical Concepts.....................................................................................................................................13

DISCOUNT CLUBS and INSTALLER PROGRAMS.......................................................................13

WORD OF MOUTH...........................................................................................................................13

Connectors...........................................................................................................................................13

Join some local clubs!.........................................................................................................................14

Online Advertising..............................................................................................................................14

Think big!............................................................................................................................................14

LULLS.................................................................................................................................................14

HUGELY GOOD IDEAS........................................................................................................................15

Planting Seeds.....................................................................................................................................15

First Few Friends Free.........................................................................................................................15The Invitation Method.........................................................................................................................15

$X Cleanup Special.............................................................................................................................15

SENDING NEWSLETTERS..............................................................................................................15

Remember.......................................................................................................................................16

Ad Campaign Ideas.............................................................................................................................16

Other Ideas..........................................................................................................................................16

Avenues of Revenue.................................................................................................................................17

APPAREL AND GIFTS......................................................................................................................17

THE RECURRING REVENUE IDEA...............................................................................................17

FUNNELING FROM THE MOTHERSHIP......................................................................................18

BUY OUT CUSTOMER LISTS FROM A DEAD COMPUTER SHOP...........................................18

YEARLY CHECK-INS.......................................................................................................................18