Build a powerful and personal editorial brand identity
Brand matters.
If your editing or proofreading business looks no different to any other, your ideal clients won't know what makes you different, and why they should bother commissioning you.
This course isn't about just logos, colours and photos, but also creating an emotion-based brand identity that’s rich in the flavour of you, and compelling to the people you'd love to work with.
Course curriculum
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1Module 1: What is a brand and why does it matter?
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2Module 2: Profiling a monster (or the editor you are not)
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3Module 3: Profiling an angel (or the client you would most love to work for)
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4Module 4: Profiling yourself (or understanding the flavour of you)
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5Module 5: Pulling it all together: Your brand values
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6Module 6: Your brand mission: Why you do what you do
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7Module 7: The voice of your brand: Language and mood
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8Module 8: The visuals of your brand: What others see
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9Module 9: The visibility of your brand: Creating awareness
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10Module 10: 8-step blueprint for a standout home page
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11Access the course materials
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12More video tutorials
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13Coupons and discounts
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14Music credits