Customer service for coaches and course creators
In coaching and course businesses, the product itself is a relationship — which makes it genuinely hard to know where paid coaching ends and customer service begins. This short, practical guide draws that line clearly, and covers the specific support situations coaches and course creators run into that a typical customer service guide doesn't touch.
Inside, you'll find straightforward guidance on:
● How to separate coaching content from the customer service layer around it
● How to handle between-session questions without unpaid coaching creeping into every gap
● How to talk honestly with a client who isn't getting the results they hoped for
● How to handle platform access and technical issues with real urgency
● How refund policy works differently when the product includes subjective progress
● How to end a coaching relationship — successful or not — with genuine care
Written for coaches, consultants, and course creators who handle their own client relationships, this book applies the Customer Service That Works framework to a business built on relationship, where nearly every interaction carries a little more weight.