Company Training Playbook & License

The Steel Horizon Service Sales Manager Playbook — Company Training License gives your organization a complete 100-page service-sales training system that can be used internally with your entire service team.

Built specifically for residential service businesses, this system helps managers create a more consistent sales process across technicians instead of leaving every service call up to individual personality or experience.

The playbook is designed for electrical, HVAC, plumbing, roofing, garage door, and other home-service companies where technicians are expected to diagnose problems, communicate solutions, present options, handle objections, and help customers make informed purchasing decisions.

Your team will learn how to:

• Run a service call professionally from arrival through completion

• Build trust quickly with homeowners

• Ask better discovery questions

• Identify customer priorities

• Explain technical problems in customer-friendly language

• Present multiple solutions without overwhelming the customer

• Communicate value before discussing price

• Handle common objections professionally

• Respond to “That’s too expensive”

• Navigate “I need to think about it”

• Handle competitor pricing and second-quote objections

• Discuss financing appropriately

• Follow up on unsold estimates

• Improve closing percentage without high-pressure tactics

Managers also receive tools for:

• Technician coaching

• Ride-along evaluations

• Role-play meetings

• Objection practice

• KPI tracking

• Average-ticket improvement

• Conversion-rate coaching

• Weekly training sessions

• Performance accountability

The Company Training License allows ONE company to use the playbook internally with its employees.

You may print copies for your employees, use the material during company meetings, conduct internal training sessions, use the worksheets and exercises with your technicians, and incorporate the system into your internal training program.

The material may NOT be resold, shared with another company, published online, sublicensed, or distributed outside the purchasing organization.

Companies operating multiple separate branches or locations should purchase the Multi-Location License.

Digital product. PDF delivery. No physical product will be shipped.