6 Effective Ways to Grow Your Email List

When it comes to digital marketing strategies, the current focus appears to be on social media platforms like Facebook, Twitter, or Instagram. However, research has proven that email is still very effective when capturing quality online leads compared to all other popular platforms.

When used wisely, an email list can have an immense impact on your business growth and expansion. If you are looking to set up your business for long-term success, then building a healthy email list for your marketing campaign should be your top priority. Here are some straightforward methods that you can use to grow your email list.

Create targeted email lists

To segment your email audience effectively, you will need to take time to know more about them. Find out who they are, their interests, where they live, their pain points, and then group them. You can also offer them the option of choosing the email lists that suit their interests, where they can choose as many as they can. When the subscribers are segmented into buckets, you can effectively send them relevant messages.

You can also buy customized mailing lists with verified contact information for your target audience from reliable data sellers like Bookyourdata. The information comes as actual data files that you feed directly into your customer relationship management software with 95% deliverability.

Have opt-in forms prominent

Opt-in forms are a great way of boosting conversion rates. A study by HubSpot has shown that 55% of visitors on your website make a stay or leave decision within 15 seconds or less at the site. As such, you need to capture their attention from the word go. While your copy and design should be concise and visually appealing, an effective opt-in form should also stand out. Whether it is a slide-in form, exit-intent form, or a notification bar, the opt-in pop-up ought to be prominent.

Personalize the emails

Personalizing your emails can increase the transaction rate six times more compared to non-personalized emails. Personalization of email goes beyond including the recipient's name in the email to personalized subjects like enquiring about their last experience on your platform. This strategy is likely to influence the subscriber into opening the brand emails and even responding to them.

Restrict your best content

To grow your email list, restrict high-quality content that you share for free. That way, one cannot access it without entering their details and email address. The gated information that you offer your subscribers should be informative and well-written, offering the expected value to the reader. To create great content that drives your point home, invest in extensive research, tell a story, and make it visual.

Offer incentives and rewards

Offering incentives is one way of persuading your visitors to sign up before leaving your site. Please give them a good reason to want to engage you again. Incentives can be free shipping, exclusive content access, coupons, giveaways, rewarded contests, limited offers, or early access to new products. Incentives and rewards will draw subscribers to you; cultivate these into yielding sales through an effective mailing list.

Have a social bar

To build a mailing list, you can use a social bar to curate content on your social media accounts. A social bar sits over the content that you share on your social media platforms, prompting one to sign up with their email address. You can also use simple copy to entice viewers to subscribe to receive such content in their inboxes in the future.

Endnote

Growing your email list is not a one-off thing but an ongoing practice. Make an effort to constantly analyze and review your segmented contact pockets since consumer needs and interests keep evolving. For an effective email marketing strategy that will increase your brand awareness, customer retention, and revenue, leverage these tips.