Dead Money Golf — The Industry Playbook They Never Wanted You to Read
You've been upgrading equipment for years. Your handicap hasn't moved.
That's not a coincidence. That's a system working exactly as designed.
Dead Money Golf follows the money through every part of your bag — from the $40 driver head sold for $599, to the fitting bay commission structure nobody discloses, to the membership contract clause on page four that costs you $380 a year in merchandise you never wanted.
Seven modules. Every mechanism exposed. Every number sourced.
What's inside:
→ The $40 Secret — what a $599 driver actually costs to build and where your $547 really goes
→ The Engine Lie — how a $13 shaft difference becomes a $200 upcharge on your receipt
→ The White Coat Effect — the commission structure, the calibrated algorithm, and the psychological trap inside every fitting bay
→ The Ball Game — $0.92 of rubber sold for $4.68. The tour endorsement that means nothing for your game.
→ The Stroke Myth — why your $400 putter has never fixed anyone's putting and what the data actually shows
→ The Loyalty Tax — the hidden $2,924 in annual fees inside your membership contract that most members never find
→ The Underground Rules — seven rules that close every gap the industry needs open to run its business on your money
No sponsors. No brand deals. No soft reviews.
The dead money stops here.