30-Day Content Calendar for Small Businesses

Your business has plenty to post about. You just need a plan.

Stop starting from scratch every time you open Instagram. The 30-Day Content Calendar: Home Services Edition gives you 30 practical content ideas and an editable workbook to turn them into posts.

Built for busy home-service business owners, this calendar helps you show your work, answer customer questions, and explain what makes your service worth choosing.

What’s inside

• 30 content ideas built around real projects, services, and customer questions.
• An editable Excel workbook to organize your content in one place.
• Adjustable suggested dates so you can start when you’re ready.
• Space for captions, asset links, and calls to action.
• Publishing checks to flag missing details before you mark a post ready.
• A PDF quick-start guide explaining how to use the calendar.

Know what to create next

Your calendar includes topics such as:

• What happens after someone contacts your business.
• A project detail customers might otherwise miss.
• Why two estimates can look different.
• What customers should prepare before requesting a quote.

Each idea includes a suggested format and direction for the visual, so you have a clear starting point.

How it works

1. Set your start date.

Suggested posting dates update around your schedule.

2. Make each idea yours.

Add your caption, photo or video, and next step for the customer.

3. Review and post.

Use the built-in checks to see what still needs attention.

Follow the suggested order or move at your own pace. You don’t have to post daily to use the calendar.

Before you buy

• This is a digital download containing an Excel workbook and PDF guide. No physical product is included.
• This edition focuses on home-service businesses. It includes content ideas and planning tools, not 30 finished captions. It does not automatically schedule or publish posts.
• The calendar works on its own. An optional reference sheet connects ideas to other Slade and Steele Creative kits if you own them.

For use in your own business marketing. Resale and redistribution of the source files are not included.

Less wondering what to post. More getting it done.