From Now to Next: Creating an Innovation Strategy to Build Your Future Business

How Do You Get Your Business Ready for the Future?

• Is innovation powering your business strategy?
• What business are you really in?
• Why do your customers love you?
• Do you have a stream of innovations ready?

These are a few of the questions Stoddard and Smallwood pose for owners of small and medium-sized (SMB) organizations to help avoid extinction in the rapidly evolving business climate. The answer is to build a continuous innovation strategy to meet the future. As much a guide to leadership as to innovation, the authors provide advice on how to clarify your purpose, leverage your existing talent, and implement innovation practices at every level of your business.