The Small Account Playbook: Facebook

I have 858 followers. By the standards of the internet, that's a farm stand, not a mall. And yet, on an ordinary profile run out of a house in Washington: a photo of a 1957 Chevy at a gas pump pulled 21,000 views, a Woodstock post did 9,261 views on 53 reshares, a one-line quote did 910 views in 12 hours — and my sales post sat at 185 views and was worth more than all of them. This 8-page playbook is the system my partner and I found by laying those numbers side by side: why account age and size are nearly irrelevant, the four species of post and each one's ceiling, why comments are the currency that buys reach, the link tax and the private-invitation workaround, the first-hour test slice, the invisible-comment trap that makes owners panic at a quiet morning, and the three gears that turn an audience into actual money. No guru theory and no insider access claimed — the receipts are in the book, from one small real account. By Rob Greves.