Ask Well: The Small Nonprofit Fundraising Playbook

Title: Ask Well: The Small Nonprofit Fundraising Playbook

Subtitle: How to raise money without a development team

You started a nonprofit to do the work, not to become a professional fundraiser. But someone has to raise the money, and right now that someone is you.

Ask Well is a step-by-step system for small nonprofits. No theory, no jargon. Just what to do, in what order, with the exact words to use.

Inside the 29-page playbook:

• A one-page case for support worksheet

• How to build your first 50 prospects (you know more of them than you think)

• A gift chart that turns your goal into specific, realistic asks

• 5 ready-to-send outreach email templates, plus follow-ups

• A meeting script, including the exact words for making the ask

• A 6-question filter for picking grants you can actually win

• A six-month campaign plan and a 30-day quick-start checklist

Who it's for: founders, executive directors, and board members of nonprofits with no development staff.

Written by Tania Sahakian, who has over 20 years experience building organizations and fundraising for non profits, educational institutions, and has raised money for film, media, and cultural projects across the globe.