Lead The New Asia

With almost 4.6 billion people, or close to 60% of the total world population, Asia is undoubtedly the most dynamic and exciting region to be in for the 21st century. Whether you are already a resident in Asia, or a global citizen looking for new opportunities there, one thing Is clear: Asia is incredibly diverse, form its history, customs and languages, to food and people.

In Lead the New Asia, you will find unique insider knowledge that will help you lead multi-cultural, multi—generational teams successfully. The guidance in this book has been field-tested through effective leadership experience gleaned over many years in the working world.

This book gives you key perspectives from contemporary Gen X leaders who have worked in various fields, including advertising, banking, consultancy, FMCG, media, oil, innovation, technology and travel. You will learn the nuances and richness of the new Asian workforce, and discover what makes it tick—without having to spend lifetime guessing!