Open My Business - Launch Bonus Pack

LAUNCH BONUS PACK — $50 added to any guide ($147 total)

Short description: Three expert tools that complement any Open My Business guide — a concept-to-sales programme, a brand building playbook and a designer briefing guide. Add to any $97 guide for $147 total.

Full description:

The Launch Bonus Pack includes three standalone professional tools that cover the parts of a venue opening that sit alongside the venue-specific planning work — and affect every type of business equally.

What's included:

Concept to Sales Programme A 16-week visual launch map from first concept to first sales. Write in your real dates, mark active periods, track milestones and keep dependencies visible before timing pressure becomes expensive. Most founders try to hold the project timeline in their head. It doesn't work. This programme gives you a working document that keeps the whole project visible — from the first concept decisions through to trading.

Build My Brand Playbook A full brand positioning and identity workbook for founders opening a physical venue. Covers commercial positioning before visual identity, how to brief a designer properly, how to avoid expensive creative drift, and how to keep your physical and digital brand expression aligned. Not a logo worksheet — a commercial brand framework built from the decisions that actually matter before you spend money on design.

How to Choose and Brief the Right Designer A practical guide to hiring and briefing your retail or hospitality designer without costly misunderstandings. Covers when you actually need a designer, which type suits your project, how to write a brief that gets useful results, what questions to ask before signing, a designer comparison scorecard, and the red flags most founders only spot after they've already committed.

Who it's for: Anyone opening a physical venue who wants a complete system — not just a venue-specific planning guide, but the surrounding tools that keep the whole project on track. Add to any Open My Business guide at checkout.

$50 added to your $97 guide order — $147 total. Instant download.