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Digital Marketing Launchpad: Building Your Social Media Presence

Learn the core principles of effective social media marketing—from defining your audience and strategy to creating engaging content and measuring results—preparing you to confidently manage any social media account.

Final Project

You will build "Your LinkedIn Personal Brand Sprint." You will apply all the principles learned to define your niche, optimize your LinkedIn profile, and batch-create + schedule one week's worth of high-impact posts to launch or re-launch your professional brand on LinkedIn.

Imagine a Different Way

Are you posting on social media... but getting nothing back?


You see other people building engaged audiences, but your posts feel like they're lost in the void. It's frustrating to put in the effort without a real plan, knowing you're not getting the visibility your work deserves.


Imagine posting with clarity and confidence. Imagine knowing exactly who you're talking to, what to say, and how to build a real community. Imagine transforming your social media from a chore into a powerful engine for your career or brand.

This is the power of a real social media strategy.


This course is the hands-on playbook to take you from "random poster" to "strategic builder."

Recommended Video Guides

This course is built around core strategic concepts, not just one tool. We've hand-picked expert videos to supplement each lesson and give you the best, most current advice.


For Module 1 (Goals): How to Set SMART Marketing Goals

For Module 1 (Audience):  How to Create an Ideal Customer Profile & Buyer Persona

For Module 3 (Engagement): How To Grow Your Brand With $0 (Comment Strategy)

For Module 4 (Tools): Top 5 Social Media Scheduling Tools

For Module 5 (LinkedIn): Best LinkedIn Growth Strategy


Course curriculum