Positively Good Marketing: Issue 1

I've been talking with passionate marketers who have felt the pull to do their jobs with purpose -- whatever that means for them. This zine is a 20-page compilation of their thoughts (& mine!) about doing good marketing that does good.

Being a marketer (and human) in 2025 can feel like an exercise in dissociation. What if it didn't have to?

On paper, marketers are uniquely positioned to build bridges between revenue impact and social good. In practice, it's not quite that easy...but also not impossible.

I hope this zine will inspire you to carve out opportunities to do more good in your role. If nothing else, it's nice to get something in the mail, right?