Church Community Avatar Profile Worksheet™

Stop guessing who your church is trying to reach. Start understanding them.

Before investing time, energy, or money into marketing and outreach, your church needs to understand the community it is called to serve.

The Church Community Avatar Profile Worksheet™ helps pastors and church leadership teams turn community research into a clear, representative profile of the people they are trying to reach.

Instead of relying on assumptions, this practical worksheet walks your team through a simple process of creating the team, gathering the data, and creating an avatar that can inform your church's outreach and communication strategy.

Inside This Free Resource

You'll work through:

7 Questions to Inform Your Profile

• Who are your community's "culture watchers"?
• What social trends could impact your church?
• What churches are serving your community?
• What is the average church size in your area?
• What does your community's demographic data reveal?
• What do people in your community want or need that your church may not currently offer?
• What can you learn from churches that are experiencing growth and impact?

Avatar Profile Worksheet

Use the information you've gathered to create a representative profile that includes:

• Profile name
• Ethnicity / culture
• Age / life stage
• Marital status
• Children / family
• Education
• Household income
• Faith background
• Church participation
• Feelings about church
• Needs / aspirations
• Barriers / concerns
• Preferred communication
• Best connection opportunity

Turn Insight Into Action

The final section helps your team move beyond research by identifying what you've learned, where potential disconnects exist, what you still need to discover, and what practical action you can take next.

Why Your Church Needs This

Your church doesn't minister in a bubble.

Understanding the people, culture, churches, trends, and needs within your community can help your leadership team make more informed decisions about how you communicate, where you invest your outreach efforts, and how you build connections with the people God has called your church to serve.

This worksheet is designed to be completed with your church leadership or ministry team, making it a practical tool for discussion, research, and strategic planning.

Perfect For

• Pastors
• Church planters
• Ministry leaders
• Outreach teams
• Church marketing teams
• Leadership teams
• Churches developing an outreach strategy
• Churches preparing for a new community or ministry initiative

Download the worksheet, gather your team, and start discovering who you're called to reach.

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