Future Playbook: China’s Short Drama Ecosystem and Insights for Global Business

Note:This is a non-refundable ebook. If you’re unsure, you can preview the 35-page light version available on Amazon under the same title before purchasing.

About the Light Version

The 35-page Light Version of Future Playbook provides a complete high-level overview of China’s short-drama monetization models and ecosystem structure.

It explains how the industry generates revenue, how platforms and production systems are organized, and why China has become the world’s most advanced short-drama market.

The 138-page Full Edition builds on this foundation with in-depth case studies, platform-level analysis, and detailed production insights intended for investors, platforms, and decision-makers.

The definitive 138-page edition of Future Playbook offers in-depth case studies, platform analysis, and real production insights from China’s short-drama ecosystem, now the world’s most advanced market in this field.

Written for investors, fund managers, and senior decision-makers at film, television, game, and MCN companies, as well as producers and media entrepreneurs, this playbook examines how China’s companies, platforms, and production structures operate — revealing a system that is two years ahead of global markets.

By studying the Chinese model, readers gain a clear framework for understanding how overseas markets are likely to evolve, where value creation and returns will emerge, and what areas require early strategic positioning.

Authored by Wenwen (Maggie) Han, an independent producer and former platform producer, who has consulted directly with Chinese platform co-founders and production teams, this book transforms first-hand access and original research into actionable insight for global readers.

🔍 Inside the Book

• Case studies of China’s top short-drama companies, investment structures, and distribution strategies.
• A breakdown of leading MCN MaiYa (麦芽) and how it rose to become a major platform.
• Detailed analysis of small and mid-size platforms — including team structure, talent composition, and salary models.
• Exploration of how Zhengzhou became the “short-drama capital of China”, driven by industrialization and policy.

🌍 Why It Matters

While this playbook focuses entirely on China’s short-drama ecosystem, its findings hold strategic value for overseas investors and entrepreneurs.

As China leads the global short-drama race by at least two years, the patterns, business models, and platform logics outlined here provide a preview of what’s coming next worldwide.

If you want to understand where short dramas, ad-driven content, and interactive IP are heading next — this is the Future Playbook.

🗓 Optional 30-Minute Discovery Call (Full Edition Only)

Buyers of the 138-page Full Edition are invited to book a 30-minute one-on-one discovery call with the author.

This session is not a consultation, but an opportunity to understand your goals, market position, and potential fit within the short-drama ecosystem.

It helps identify how your company, project, or investment vision may align with the industry’s emerging opportunities.

📩 To request a session, simply fill out the short form linked in the book — the author will contact you directly to schedule a call.

(Available exclusively to Full Edition buyers.)

📘 Refund Policy

This is a digital industry report containing proprietary research and insights. Because it is delivered instantly upon purchase, all sales are final and non-refundable.

If you’re unsure, you can preview the 35-page light version available on Amazon under the same title before purchasing.