Wellness Travel On the Move

Wellness travel is taking many forms. Sporting events, outdoor pursuits and retreats built around specific personal needs are becoming part of how travellers experience wellbeing away from home. 

These experiences are giving destinations new opportunities to connect with visitors through their interests, ambitions and desire for connection.

To understand their role in travel today, FINN Partners’ Global Intelligence Lab and Global Travel Practice, in collaboration with GSIQ Tourism Insights, examined participation, motivations and reported benefits among more than 7,000 engaged international travellers across nine markets. The survey findings, combined with FINN’s secondary research and qualitative social listening, reveal five themes with implications for destinations, hospitality brands and travel operators.