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Review Request Scripts & Templates: Ask for Google Reviews the Right Way

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Most happy customers never leave a review because nobody asked, or because the ask felt awkward. This guide gives you simple wording for every situation, plus the rules that keep you on the right side of Google's policy.


What's inside (15-page PDF):

  • The rules: 8 plain-English do's and don'ts based on Google's published review and merchant policies (no incentives, no review gating, no requesting specific wording, no pressure on premises, no staff quotas), with links to Google's own pages
  • How to find your Google review link and QR code, and how to test them
  • 8 in-person scripts, 8 text-message templates, 6 email templates
  • 8 printed items: QR card front and back, receipt or invoice footer, counter sign, delivery insert, business card back, door hanger
  • 3 thank-you messages for customers who post a review
  • A timing guide by business type, and a one-reminder-only rule
  • Texting and email basics (consent and opt-out), flagged as general information and not legal advice
  • A printable request tracker and a 10-minute weekly routine
  • Fill-in [BRACKETS] throughout so you can make each script your own

Good to know:

  • Independent guide. Not affiliated with or endorsed by Google. Policies change, so check Google's current help pages.
  • Not legal advice.
  • It does not promise any number of reviews, ranking change or sales. Most customers won't leave a review however politely you ask.
  • No software included. It's a PDF.

Refunds: if it isn't useful, email contact@josephdgalloway.com within 14 days for a full refund.

You will get a PDF (215KB) file