the ultimate guide to makeup and marketing yourself.

this isn’t your average makeup ebook, this is everything i wish i knew when i first started. we go far beyond makeup, we also cover social media and exactly how to market yourself to attract the clients you actually want. <3

inside, i walk you through the real foundations of being a confident and successful makeup artist, starting with client consultation and how to truly understand your client before you even begin makeup. you will learn how to work with different skin types, skin tones and undertones, face shapes, and mature skin, including my full approach to skin prep and the skincare products i rely on to create a flawless base every time.

i break down how to achieve a seamless, long lasting base, how to determine eye shapes, and how to choose the right techniques for each client. i share my favourite products for eyes, brows, eyelashes, and lips, including where i source my lashes and brow products, as well as how to make makeup last so clients leave feeling confident and polished.

beyond makeup application, this ebook covers what truly sets artists apart. you will learn how to ensure clients always leave happy, how to confidently deliver your most requested looks, and how to build a kit that actually makes sense. i cover essential brushes, what you truly need when starting out, disposables, and the non makeup essentials that are often overlooked.

this ebook also goes behind the scenes of the business side of makeup artistry, including my lighting setup, booking system, pricing guide, and email templates to help you communicate professionally and with ease.

finally, i guide you through finding your own makeup style, how to market yourself as a bridal artist and as an event artist, how to elevate your social media, and how to take photos that accurately reflect your work.

this ebook is designed to save you time, confidence, and costly trial and error, whether you are just starting out or ready to level up. it is honest, practical, and written exactly how i would explain it to a friend sitting across from me with brushes in hand.