DFY The Digital Maven Formula

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DFY: The Digital Maven Formula

Your Step-by-Step Guide to Done-For-You Digital Success

In a world where digital products are the new gold rush, DFY: The Digital Maven Formula empowers women—especially those over 40—to claim their piece of the profit pie without the tech headaches or overwhelm.

This practical and inspiring guide breaks down the exact steps to launch done-for-you (DFY) digital products that generate passive income and amplify your influence online. Whether you're a coach, consultant, creative, or just starting your business journey, this book helps you transform your ideas into impactful digital offers—without starting from scratch.

Inside, you'll discover:

• The Digital Maven Mindset to overcome fear and imposter syndrome
• How to uncover your most profitable skills and turn them into digital solutions
• The DFY Formula for creating irresistible, plug-and-play digital products
• Strategies for automating your sales and growing your audience with ease
• Real-life examples, tools, and templates to simplify your launch process

Written by Felicia Ferrell, The Executive Chic, this guide was created for purpose-driven women ready to shift from stuck to sold-out—with confidence and clarity.

If you’re ready to build freedom, impact, and income on your own terms, DFY: The Digital Maven Formula is your blueprint to begin.