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About Me

Felicia Ferrell, also known as The Executive Maven, is a Confidence & Transition Coach for women over 40. With over 20 years in Human Resources, she's passionate about helping women reinvent themselves, build bold businesses, and walk in their purpose with confidence. As the founder of Digital Influence & Apparel and DIA Academy, Felicia empowers women to turn their expertise into income through coaching, digital products, and personal growth strategies.