Free Halloween Campaign Planner for Small Businesses (Calendar, Channels, Emails and Tracker)

Halloween campaigns go wrong when the plan lives in your head. This planner puts it on paper.

Inside (12 pages, US Letter and A4):

• A quick-start guide.
• A goal, offer and budget sheet.
• A six-week campaign calendar.
• A channel plan.
• An email sequence planner (five emails).
• A three-week social post calendar.
• A contest and rules checklist.
• A weekly results tracker with a simple return formula.
• A mistakes checklist and a wrap-up sheet for next year.



Free for use in your own business or workplace. Do not resell or post the files online. General guidance, not legal advice.