WORKSHEET: Value Positioning Statement

4 Steps to Creating a More Impactful Value Positioning Statement   

Messaging that shares your brand uniqueness   

Unlike a mission or vision statement which is most often used internally, the value positioning statement (sometimes called a branding statement) is a single core message that describes how your business solves problems or grows revenue in unique ways for customers and clients. This statement will help you communicate a consistent marketing message across all your touchpoints. It must be impactful since it’s how your market sees you and memorable so your customers know exactly when and how to do business with you.

The Value Positioning Statement is usually 3-4 sentences that describe how your brand is to be perceived by your best audience. It includes how your offer helps them and grows your value with your audience while differentiating your business from others. This  Worksheet exercise will give you customer-facing language that will transform your messaging and content into action, selling, and building your business.