SPLIT-SECOND STUPID

One dumb click. One “just one more.” One split-second “yes” when your brain screams “hell no.”

In under five seconds, your prefrontal cortex—the CEO of your mind—gets hijacked. Dopamine floods the system, habits take the wheel, and suddenly you’re riding shotgun in your own life while autopilot drives straight into the ditch.

This isn’t weakness. It’s neuroscience meeting clown world.

In Split-Second Stupid, Nash Rockwell delivers a straight-talk field manual on the brain’s built-in vulnerabilities: the overworked CEO under siege, engineered addiction loops, stress-craving cascades, and a culture optimized to disable your shutdown switch. From apps and feeds to substances, outrage, and victimhood thinking, Rockwell exposes how modern life turns ancient survival wiring against you.

Grounded in real science, packed with receipts, roasts, and practical “Split-Second Protocols,” this book hands you the tools to rehire the CEO, rebuild impulse control, and reclaim agency.

The shutdown is real. But so is the reboot.

Your brain doesn’t have to betray you. Stop letting the interns run the company.