The Deliverables & Rates Playbook — How to Price Your UGC Work

If you've ever typed a number, deleted it, typed a lower one, and hit send hoping for the best, this guide is for you.

Pricing UGC is not complicated once you understand what you're actually selling, how the value of your work changes depending on how it's used, and why asking the right questions before naming a number is the single most important thing you can do for your income.

WHAT'S INSIDE:

— The 9 questions to ask before quoting anything

— Why brands need to understand your value before they see a number — and how to make that happen naturally

— Every deliverable defined: organic vs. paid ads video, b-roll, voiceover, hook variation, raw footage, and more

— Usage rights explained simply — with a pricing formula you can apply to every project

— Rate benchmarks by experience level (beginner to advanced)

— Packages, retainers, and upsells

— A full rate comparison table across niches and by level of experieence in one place

— How to present and negotiate your rates without dropping your price

— A glossary of the most relevant pricing terms you'll encounter in real brand conversations

ONE THING THIS GUIDE DOES DIFFERENTLY:

It doesn't just tell you what to charge. It tells you why, so you can walk into any pricing conversation with confidence, adapt to any brief, and never leave money on the table again.

Whether you're just starting out or already working with brands but unsure if you're charging enough, this guide gives you the framework to price like a professional content production service, because that's exactly what you are.