Optimise Your Google Business Profile for Your Hotel
Drive More Direct Bookings without spending a penny on Ads
Is your hotel’s Google Business Profile (GBP) doing the heavy lifting it should be?
If not, you’re leaving visibility, bookings and serious revenue on the table.
This premium guide shows you exactly how to optimise your GBP to boost your rankings in Google Maps, attract better-qualified guests and get more clicks that convert. All without spending a single pound on advertising.
It’s built from real hotel Local SEO strategy. Clear, practical and proven steps to increase your visibility and outperform your local competition.
This is for you if…
✅ You’re a hotel marketer or owner tired of relying on OTAs to bring you bookings
✅ You’ve claimed your Google Business Profile but don’t know what to do next
✅ You want to rank higher in local search results (and show up on Google Maps more often)
✅ You need a fast, effective way to improve visibility without spending on ads
✅ You’re ready to turn your Google profile into a true marketing asset and not just a listing
What You'll Learn Inside:
A fully actionable, instantly usable workbook with step-by-step guidance to get your hotel seen (and booked) on Google. Here’s what’s inside:
✅ The Essentials: Everything your profile must include to rank and convert.
✅ Category Hacks: Pick the right primary & secondary categories to outrank your competitors.
✅ Complete list of all categories: Over 4000. Highlighted in Red for the Hotel industry.
✅ Image Strategy: What to upload, when to refresh, and how to optimise your media for visibility.
✅ Q&A & Reviews: How to guide guests to ask (and answer) questions that improve your profile's relevance.
✅ SEO Enhancers: The small tweaks that make a big impact, from profile optimisation to update posts.
✅ Tracking Your Results: UTM tagging guide to measure what’s actually driving clicks and calls.
🎯 Designed for hotels, serviced apartments, resorts and extended stay brands of all sizes.
Why It Works:
Google wants to serve the most relevant, helpful, and active businesses in search results.
When your profile is properly optimised, you win more visibility without paying a cent.
This guide shows you how.
No guesswork. Just clear steps from a hospitality marketing expert who’s worked with brands across EMEA and knows exactly how to move the needle.
You'll Walk Away With:
📍 A fully optimised Google Business Profile that works 24/7 to attract bookings
📍 Higher visibility in Maps and local search
📍 Clear actions you can take immediately or delegate to your team
📍 A stronger SEO foundation and better guest discovery
📍 More control over your brand presence and your revenue
Meet Your Guide:
👋 Bonjour! I’m Valérie, a hotel marketing expert with over 25 years of experience helping independent hotels and serviced apartments drive more direct bookings and take control of their performance.
From launching websites and optimising SEO to leading sales and digital strategy, I’ve seen first-hand what works and what doesn’t.
This guide distils everything I’ve learned about local visibility into one powerful, practical PDF.
Terms & Conditions
This is a digital product delivered instantly via PDF. Due to the nature of instant access, all sales are final and non-refundable.
The strategies shared are based on proven methods used across 60+ hotels and serviced apartments. While every effort has been made to ensure the advice is practical and effective, results may vary depending on your market, execution and starting point.
For best results, we recommend following the steps fully and revisiting your profile regularly. This resource is for educational and strategic use only.