The Ain't Write Binder — Full Author Planning System
You wrote the book. Now here's how to manage everything else.
The Ain't Write Binder is a 23-page planning system built specifically for indie and emerging authors who are doing it all themselves. No team. No publicist. No one telling you what to do next.
This binder is.
It covers every stage of building your author presence — from figuring out who you are as an author to pitching press, planning content, tracking what's working, and maintaining the habits that make it all stick.
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WHAT'S INSIDE:
BRAND & DEVELOPMENT (Red tabs)
→ About My Author Brand — your foundation. Fill this first.
→ 90-Day Brand Launch Runway — map months 1 through 4 and beyond
→ Platform Focus Planner — pick your platforms and own them
→ Comp Title & Research Tracker — know your shelf
→ Important Contacts — agents, publicists, editors, collaborators
PITCHING & PRESS (Black tabs)
→ Outlets & Opportunities List — build your hit list before you pitch
→ Pitch Log — track every pitch to every outlet, agent, and podcast
→ Follow-Up Tracker — the fortune is in the follow-up
→ Follow-Up Rules & Reflection — set your standards and stick to them
→ Media & Press Tracker — every feature and mention recorded
CONTENT & TRACKING (Gray tabs)
→ Monthly Content Calendar — plan your month, track what goes out
→ Post Performance Tracker — 31 days, 5 platforms, reactions, shares,
comments, and hashtags all in one place
→ Monthly Performance Review — what worked, what flopped, what's next
→ Content Idea Dump Sheet — get it out of your head
→ Content Hook Library — hashtag banks, series ideas, swipe file
→ Newsletter Planning Sheet — treat your list like the asset it is
→ Repurposing Workflow — create once, show up everywhere
TO-DO & MAINTENANCE (Yellow tabs)
→ Weekly To-Do (This Week) — what actually needs to happen
→ Weekly To-Do (Next Week) — plan ahead while you're in it
→ Daily Content Checklist — 8 platforms, all your daily habits
→ Monthly Maintenance Checklist — the behind-the-scenes stuff
→ Dashboard — how-to guide and where to start
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HOW IT WORKS:
Download the PDF. Open it in any PDF reader — Edge, Chrome, Preview on Mac.
No special software, no subscriptions, no accounts to create.
It's designed to be reused. Clear your weekly and daily sheets at the start of each week. Update your trackers after every post. Revisit your brand sheet every quarter.
Use it like a real tool and it'll do real work.
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WANT THE AI BOOST?
Pair it with The Ain't Write AI Prompt Pack: Author Assist ($19) — 50 ready-to-use prompts that work with any AI tool, one for every sheet in this binder. Sold separately in the AintWrite shop.
WHAT'S INCLUDED:
✓ 23-page PDF
✓ Portrait and landscape pages for maximum usability
✓ Organized into 4 color-coded sections
✓ Red/black/white branding throughout
✓ Instant download via Payhip
WHO IT'S FOR:
Indie authors. Emerging authors. Pre-published authors building their brand.
Authors preparing to query agents. Authors planning a self-pub launch. Anyone doing the author business thing without a team.