AI Executive Team

• STEP 2 OF 2 · ONE-TIME OFFER
• Done. Your CRAFT guide is on its way to your inbox.
• Before you open your guide
• You know how to ask AI.
• Now meet the 20 experts to ask.
• Your AI Executive Team turns ChatGPT, Claude, Gemini or Copilot into a marketing director, a local SEO specialist, a sales closer, a brand consultant and 16 more specialists. Each one arrives already briefed. Fill in a few gold brackets, paste, and get specialist-level work back within the hour.
• Yes, add my AI Executive Team for £67
• One payment. No subscription. Instant download.
• 20 ready-made specialists · 89-page PDF · Works with any AI tool
• Here's what usually happens next
• You'll read the guide this week. Then Monday arrives.
• Your first few CRAFT prompts will work far better than anything you've typed into AI before. Then real life lands on your desk.
• - A one-star review has been sitting on Google since Thursday, waiting for a reply.
• The quote you sent a fortnight ago has gone quiet.
• The website gets visitors. The phone doesn't ring.
• Instagram hasn't had a post since the summer.

Each of those deserves a proper CRAFT brief. A good brief takes twenty minutes to write. So most never get written, and the AI sits unused while the list grows.

The method was never the problem. The blank chat box at 9pm is.

The difference

A great answer depends on who you're asking.

Ask AI how to get more customers and you get a sensible list anyone could have written. Ask a local search specialist, hand it your Google profile and your three biggest map competitors, and you get a fix list with the words already written.

The generic prompt

How do I get more customers from Google Maps?

→ Ten general tips. Add photos. Get reviews. Post regularly. Nothing about your business, your competitors or what to do first.

Specialist 10 · Google Maps Ranking Expert

A full CRAFT brief with your Business Snapshot, your current profile, your top three map competitors and Google's rules built in.

→ An audit table of every gap, ranked by priority. A rewritten business description under 750 characters. The exact words to ask customers for reviews. Four weeks of Google posts. A monthly 30-minute upkeep checklist.

Same AI. Same ten minutes. A very different afternoon.

Meet your Executive Team

Twenty specialists. Five departments. On call 24/7.

Each one is built around a single job that small business owners juggle every week, so you always know who to call.

Department 1 — The Strategy Office

Know exactly who to sell to, and where the gaps are.

• Customer Opportunity Profiler — Find what really makes your customers buy
• Market Opportunity Finder — Spot the gaps your competitors are missing
• World Class Business Mentor — Talk through big decisions with honest challenge

Department 2 — Brand & Reputation

Look the part, own your patch, turn complaints into fans.

• Branding Consultant — Positioning, voice, colours and logo ideas
• Position Me As The 'Go-To' Expert Locally — Become the name locals recommend first
• Your AI Photographer — On-brand images without a photoshoot
• Customer Service Moderator — Calm replies to reviews and complaints

Department 3 — Marketing & Visibility

Get found on social media, in search and on the map.

• Social Media Campaign Machine — A month of posts written in one sitting
• SEO Blog Post Copywriter — Posts that bring in free search traffic
• Google Maps Ranking Expert — Climb into Google's local map results
• Social Media Ads Creator — Ads with three angles ready to test
• Google Ad Copy Generator — Search ads that stop wasted clicks

Department 4 — Sales & Conversion

Turn visitors, enquiries and quotes into paying customers.

• Website Conversion Expert — Fix the page that isn't bringing enquiries
• Product Description Writer — Product copy that makes people buy
• Email Marketing Assistant — Emails people open and act on
• Sales Follow-Up Automator — Follow-ups that turn maybes into yeses

Department 5 — Leadership & Productivity

Decode the small print, learn faster, decide sooner.

• 'De-Jargonizer' and Polisher — Polish anything before you hit send
• 'Explain It Like I'm 5' Simplifier — Plain English for contracts and reports
• 10x Learning Accelerator — A weekly plan to learn any skill fast
• Your New Chief of Staff — Two-minute briefs from information overload

How it works

Brief a specialist in under five minutes.

1. Write your Business Snapshot once. One page about your business, your customers and your voice. Paste it into any specialist and you never explain the basics again.
2. Pick a specialist and fill the gold brackets. Only the details nobody but you knows: the review, the offer, the deadline. The role, the format and the guardrails are already written.
3. Let it interview you, then get to work. Every prompt ends with a Smart Start line. Miss something important and your specialist asks up to five quick questions before it starts, just as a good consultant would.

Look inside

Three pages per specialist. Zero guesswork.

Each specialist gets the same layout, so you always know where to look: when to hire them and what to have ready, the full prompt, then a filled-in example with three follow-ups to push the result further.

1. Meet your specialist
2. The prompt, ready to copy
3. Example, follow-ups, pro tip

Also inside the 89-page guide

• A Business Snapshot template you fill in once and reuse forever
• Five team plays that chain specialists together, such as launching a new offer in two weeks
• How to save each specialist as a reusable assistant in ChatGPT, Claude or Gemini
• Sixty follow-up prompts, plus six power-ups that sharpen any answer
• A one-page team directory, so you always know who to call
• Designed to sit alongside your CRAFT guide

Who built your team

Twenty years of training managers taught me the rule that makes AI work: a capable new hire with a poor brief does poor work.

I spent two decades in management training at Pepsi and Cadbury. Every specialist in this book is a brief I'd happily hand to a talented new starter on their first day: clear context, a defined role, one job, the format I need and the tone I want.

Kieron Penrose · Founder, AI Alchemist · Author of AI Frustrated to Fluent

The simple maths

What's an hour of your time worth?

If it's more than £17, your team pays for itself the first month it saves you one hour a week. One proper review reply, one follow-up sequence or one week of social posts can each take that long to write from scratch.

The offer

Your AI Executive Team

20 specialists, built on the CRAFT method — £67

• 20 ready-made specialist prompts across five departments
• An 89-page PDF with a filled-in example for every specialist
• 60 follow-up prompts and 6 universal power-ups
• Business Snapshot template and five team plays
• Works with ChatGPT, Claude, Gemini and Copilot, free or paid
• Share the prompts with your whole team

£67 — One payment. No subscription. Yours to keep.

Yes, add my AI Executive Team for £67

Instant download straight after checkout.

This one-time price is only offered on this page.

No thanks, take me to my guide

Questions

Do I need a paid AI account?

No. Every specialist works on the free versions of ChatGPT, Claude, Gemini and Copilot. A paid plan helps with long documents, web research and image creation, which a handful of specialists use.

I'm not technical. Will I manage?

If you can copy and paste, yes. You fill in the gold brackets in plain English. Forget something and your specialist asks you for it.

How is this different from the CRAFT guide?

The CRAFT guide teaches you to write a great prompt. The Executive Team hands you twenty of them, already written for specific jobs, each with a worked example and follow-ups. One teaches the skill. The other saves you the time.

Will it work for my kind of business?

The specialists are written for small businesses of every kind: trades, shops, cafés, salons, clinics, consultants and online sellers. Your Business Snapshot tailors every answer to you.

Can my staff use it?

Yes. Use, adapt and share the prompts across your own business. The guide even shows you which three specialists to set up first for your team.

How quickly do I get it?

Straight after checkout. You can have your first specialist working on your business within the hour.

30-day money-back

Try your AI Executive Team for 30 days. If it isn’t useful in your business, email us within 30 days of purchase and we’ll refund you in full — no forms to jump through, no awkward conversation.

This guarantee applies to the AI Executive Team (£67) only.

Close

Stop prompting. Start delegating.

Twenty specialists, briefed and ready, for one payment of £67.

Yes, add my AI Executive Team for £67

One payment. No subscription. Instant download.

P.S. You've already done the hard part by learning to brief AI properly. Your Executive Team means you never start from a blank chat box again. The Customer Service Moderator could reply to that one-star review tonight, before you've even opened your guide.

No thanks, take me to my guide

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