The Programme Launch Playbook

The operational guide for wellness coaches who want the backend to work as well as the coaching does.

This was written by a virtual assistant, not a coach.

You already know how to coach. What this covers is everything else. The pricing, the enquiry flow, the tech stack, the launch emails, the "what do I actually send someone after they say yes." Sixty-three pages of the practical stuff that nobody hands you when you decide to launch a programme.

I've spent nearly twenty years as a PA and EA, and the last few years working exclusively with wellness and coaching professionals. I've built these systems for real clients. This playbook puts all of it in one place, in the order you actually need it.

What's inside:

Phase 1: Nail your offer structure. Decide your format, your price, and your promise before you tell anyone it exists.

Phase 2: From enquiry to goodbye. Every touchpoint mapped, with ready-to-use email scripts and templates so nothing falls through the cracks.

Phase 3: Set up your tech. What you actually need, what you don't, and how to get it working without a week of YouTube tutorials.

Phase 4: Create your launch sequence. The emails, the posts, the timeline, in a logical order you can follow without second-guessing yourself at every step.

Phase 5: Run it smoothly. What to do when you're in it, including a full section on running a group programme.

Phase 6: After the programme. The bit most guides skip. Testimonials, renewals, what to change next time.

About the early-bird price:

I'm offering the first 10 copies at £47 because I'd love honest feedback and a short review. After that, the price goes to £97.

Delivered as a PDF immediately after checkout.