Digital Product Launch Checklist

LAUNCHING A DIGITAL PRODUCT WITHOUT A SYSTEM IS HOW YOU LEAVE SALES ON THE TABLE.

This Digital Product Launch Checklist gives you a complete pre-launch, launch day, and post-launch action plan — so every product you create gets the launch it deserves and the sales it should generate.

WHAT'S INCLUDED:

90-Day Pre-Launch Roadmap: Week-by-week action plan covering product creation, platform setup, audience building, pricing strategy, and launch asset creation — with daily task breakdowns for the final two weeks.

14-Day Launch Content Calendar: Day-by-day social media plan for your launch window: teaser posts, behind-the-scenes content, early-bird announcement, social proof posts, urgency countdown, and deadline day content.

7-Email Launch Sequence Templates: Pre-written launch email templates: announcement with early-bird offer, product deep-dive, FAQ and objection handling, social proof, urgency, cart close, and post-launch follow-up for non-buyers.

Platform Setup Checklists (Payhip, Etsy, Gumroad): Detailed checklists for product page structure, thumbnail specs, SEO title and description optimization, pricing setup, discount codes, and checkout flow testing.

Beta Tester System: How to recruit 5-10 beta testers before launch to collect early reviews. Includes outreach script, feedback form template, and how to turn feedback into compelling sales copy.

Launch Metrics Tracker: Daily tracking sheet for impressions, click-through rate, conversion rate, and revenue — with a decision tree for what to optimize based on underperforming metrics.

Post-Launch Optimization Protocol: 30-day post-launch plan covering price A/B testing, thumbnail split-testing, SEO refinement, and review collection strategy.

Next Product Planning Sheet: A one-page product concept validation sheet and 90-day countdown calendar to keep your product pipeline moving without burning out.

INSTANT DIGITAL DOWNLOAD. No physical product shipped.