Mastering Sales Funnel

You have likely heard the expression that owning your own product is the key to making real

money online. That is true for a number of reasons. One of the key reasons why that is true is

because, if you own the product, you can create a sales funnel that you control and you profit

from at 100% (or whatever amount you choose in regards to your affiliates, etc.). If you don’t

own the product, then you can’t control the sales funnel, and you don’t profit from any

additional sales made through that funnel.

It is a known fact that virtually every Internet marketer makes most of his/her profits via the

back-end of the sales funnel, NOT the front-end.

In fact, some marketers are willing to take a loss on the front-end of the funnel, just to get

new customers onto his/her buying list and to help make profits for his/her affiliates so that

they are willing to promote his/her future product offers.

The real money is made on the back-end of the sales funnel because that is where the higherpriced offers are normally made.