The Etsy Seller Launch Kit — Pricing Calculator, SEO Checklist & 30-Day Launch Plan (PDF)

Most new Etsy shops don't stall because the products are bad -- they stall because the price doesn't cover real costs, the listing text isn't written for Etsy search, and there's no plan for the first 30 days.

The Etsy Seller Launch Kit fixes all three in one 8-page PDF:

• Pricing Worksheet: every cost line (materials, time, Etsy + payment fees, offsite ads) plus the formula to price for a real profit margin, not a guess
• - Listing SEO Checklist: title, 13-tag and attribute checklist based on how Etsy search actually matches buyer queries
• - Photo Checklist: the shot list and lighting rules that make phone photos look store-ready
• - 30-Day Launch Plan: a week-by-week calendar for your first month, plus the one metric to watch before sales even start
• - Reviews & Shop Policies page: how to earn honest reviews within Etsy's rules, and the 4 policies to write before you publish

Works for handmade, print-on-demand, digital download and vintage shops. Educational content, not financial or legal advice -- always confirm current fees and policies on Etsy's own seller pages.

Instant digital download (ZIP with 1 PDF + README). Single-shop personal use license.