Pricing & Profit-Margin Calculator | Excel Price Increase and Profit Tool

Selling more does not help when every sale is underpriced. The Pricing and Profit-Margin Calculator helps you combine direct costs, labor, overhead, and payment fees to see your real unit cost, current profit, current margin, and the price required to reach your target margin.

Use it before increasing prices, accepting a discount request, quoting custom work, or deciding whether an item is still worth selling.

**What is included:**

- Start Here instructions and color guide

- Pricing worksheet for up to 100 products or services

- Materials/direct-cost, labor, overhead, and payment-fee inputs

- Automatic base-unit-cost calculation

- Automatic current-profit and margin calculations

- Target-margin input

- Automatic required-price calculation

- Required price-increase percentage

- Below Target and At/Above Target indicators

- Live pricing dashboard and practical pricing decision rules

**Best for:** product sellers, service providers, makers, caterers, event businesses, freelancers, consultants, and small retailers.

**File format:** One downloadable Excel workbook (.xlsx). Works best in Microsoft Excel; compatible spreadsheet apps may display some formatting differently.

This is an operational planning tool, not legal, accounting, tax, or financial advice. Taxes and business-specific costs should be added separately.