Communication Audit Workbook

A Self-Guided Tool to Deepen Client Relationships, Clarify Your Message, and Align Your Brand Voice with Purpose

Are you communicating clearly, consistently, and with intention—or just getting by?

In today’s fast-paced world, how you say something often matters more than what you say. That’s where the Communication Audit Workbook from Campbell Fink Concepts comes in: a relationship-first, self-guided workbook designed to help creative entrepreneurs, service providers, and small business owners unearth the full potential of their brand’s voice.

Whether you’re struggling to engage the right clients or simply want to connect more meaningfully with your audience, this audit will give you the tools, space, and structure to reflect, recalibrate, and reconnect with your core message.

What’s Inside?

This workbook guides you through a step-by-step exploration of your communication strategy, marketing systems, and brand presence:

🌱 Section 1: Your Communication Landscape

🌿 Section 2: Relationship Marketing Assessment

🌱 Section 3: Client Touch-points Map

🌿 Section 4–6: Segmentation, Ecosystem, and Calendar

🌱 Section 7: Messaging Glossary

🌿 Section 8: Brand Trust Index

🌱 Section 9: Communication Summary & Next Steps

Why This Workbook Works

• Relationship-Driven: Built for brands who value connection over conversion
• Strategic Yet Personal: Balance between marketing clarity and emotional intelligence
• Designed for Real Business Owners: Use this whether you’re DIY-ing your marketing or prepping for consulting support
• Audit Before You Amplify: Designed to pause before the push, helping you build strategy on a clear foundation

Who It’s For

• Creative Entrepreneurs & Freelancers
• Coaches & Consultants
• Purpose-Led Small Business Owners
• Brand Builders & Marketing Professionals
• Anyone who wants to align their voice, brand, and audience engagement strategy

Perfect companion to the Relationship Marketing Audit or Retainer Services

© 2025 Campbell Fink Concepts. All rights reserved. 

No part of this workbook may be reproduced, distributed, or transmitted in any form without the prior written permission of the publisher, except for brief quotations used in reviews or educational settings.