UNHYPED: From Hype to Hard ROI in the Age of AI

Cut through the hype. Build what works. Deliver real ROI.

Every organisation is under pressure to “do something with AI.”

Noise is high. Expectations are unclear. Teams are stretched. And most transformation efforts stall before value appears.

UNHYPED gives leaders a clear, architectural playbook for navigating AI with discipline, coherence, and measurable outcomes.

Inside, you’ll learn:

• Why theatre, demos, and vendor narratives dominate - and how to avoid getting trapped by them

• How to identify the value flows that actually move revenue, cost, or risk

• Practical ways to pressure-test ideas before they become sunk costs

• How to build the coordination, clarity, and organisational readiness required for real impact

This book isn’t about futurism.

It’s about architecture, alignment, and execution - the foundations of AI that works.

About the Author

Stuart Winter-Tear writes Unhyped AI, advises executives on AI architecture and strategy, and helps organisations design the systems and workflows required for intelligent operations. His work reaches more than 50,000 leaders across LinkedIn and Substack.

Find him at unhyped.pro and on LinkedIn.

Why This Book

If you want traction instead of theatre, this is where you begin.