UNHYPED: From Hype to Hard ROI in the Age of AI

Cut through the hype. Deliver results.

Everyone’s under pressure to “do something with AI.”

Vendors sell magic. Teams are overloaded. No one agrees what success looks like.

UNHYPED gives founders, executives, and product leaders a clear playbook to escape pilot-hell and move toward measurable outcomes.

Inside you’ll find:

• Why theatre and demos win attention - but rarely move the ledger
• How to pick the value flows that actually touch revenue or risk
• Practical ways to pressure-test ideas before they spiral into sunk costs
• A field guide to cutting through noise and proving real ROI

About the author

Stuart Winter-Tear writes Unhyped AI, co-hosts the Unhype AI Podcast, and advises boards and executives on aligning AI with strategy and ROI. His work reaches 50,000+ leaders across LinkedIn and Substack.

Find him at unhyped.pro and on LinkedIn

Why this book

If you want traction, not theatre - this is your starting point.