Price & Profitability Calculator | Full Cost Build-Up & Pricing System | Excel Template

Stop guessing at your price. This isn't a single "type in your cost" box — it's a full cost-plus pricing system that builds your price up from your actual materials, labor, and overhead, then stress-tests it against your real-world volume and product mix.

Five connected tabs walk you through it in order:

1. Cost Build-Up — itemize direct materials and labor (minutes per unit x your loaded hourly rate) into a true variable cost per unit, instead of guessing one number.

2. Overhead Build-Up — itemize every monthly fixed cost (rent, equipment, software, non-production payroll, insurance, marketing) into a true monthly overhead figure — the input most pricing tools skip, and the reason so many small businesses underprice.

3. Calculator — variable cost and overhead flow in automatically from the first two tabs. Enter volume, target margin, and payment/platform fees to get your recommended price, profit per unit, monthly profit, breakeven volume, and a comparison against what you charge today.

4. Price Sensitivity — see profit, margin, and breakeven volume at ten price points around the recommendation, so you can test a round number like $29 or $49 instead of the exact calculated price.

5. Product Mix — sell more than one product or service? List each with its own cost, volume, and relative overhead weight, and get a per-product recommended price with an activity-based overhead allocation check.

What's included:

- Fully automated 5-tab Excel workbook (works in Excel, Google Sheets, and Numbers)

- Line-item cost and overhead build-up — not a single guessed input

- Price Sensitivity tab — 10 price points with profit, margin, and breakeven volume at each

- Product Mix tab — price multiple products/services with proper overhead allocation across your case mix

- Current-price comparison — see whether you're underpricing before you change anything

- Editable inputs throughout — nothing hardcoded, so you can rerun scenarios instantly

Who it's for: Product sellers, service providers, freelancers, and small business owners who want to price with real, itemized numbers instead of guessing — especially anyone selling more than one product or service.

This is a planning tool based on the inputs you provide. It is not financial, tax, or legal advice — consult a professional for decisions specific to your business.

These figures are illustrative placeholders — your real costs, overhead, and market will differ. This tool also holds volume constant as price changes and does not model demand response (price elasticity). Replace every number with your own before relying on this for a pricing decision.

Designed with AI-assisted tools directed by the seller — the requirements, structure, disclaimers, and figures reflect my own review and judgment.