what is seo (search engin optimzation)
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We as a company spend a lot of time thinking about search engine optimization, or SEO. No small wonder, given that search is at the core of our business.
Of course, there are plenty of other ways to drive traffic to your website. Paid media, social posts, and display advertising are just a few. But, when done well, SEO can provide an important — and cost-effective — strategy for organic growth. In fact, the latest research from web analytics company Parse.ly shows Google Search accounted for around half of external referrals to the publishers in its network this past year.
We as a company spend a lot of time thinking about search engine optimization, or SEO. No small wonder, given that search is at the core of our business.
Of course, there are plenty of other ways to drive traffic to your website. Paid media, social posts, and display advertising are just a few. But, when done well, SEO can provide an important — and cost-effective — strategy for organic growth. In fact, the latest research from web analytics company Parse.ly shows Google Search accounted for around half of external referrals to the publishers in its network this past year.