Best Practices for In-Game Offers

Designing in-game offers that feel fair, timely, and rewarding is one of the hardest parts of LiveOps. Every bundle or discount shapes how players perceive value and trust your game’s economy.

This guide shares best practices for product managers and monetization designers to craft offers that engage without exploiting – drawing on real examples from top games and revealing nine proven archetypes that balance emotion, personalization, and long-term revenue.

It was written in 2025, free for download.