The triangle that shapes every user decision

The Triangle That Shapes Every User Decision is a micro‑framework for founders and product leaders in healthtech who want to understand, with clinical precision, why a user acts, hesitates, abandons, or engages.

In a few minutes you will see how physiological signals, cognitive load and emotional context combine to determine every decision inside your product. It is ideal for builders working with biomarkers, symptoms, or clinical pathways who want to increase rigor, engagement and conversion.