Beauty Brand Copy Kit: 100 Captions, 30 Product Descriptions, Emails and Launch Copy

You make the product, run the business, and still end up writing every caption yourself. This kit takes the writing off your plate.

The Beauty Brand Copy Kit is ready-to-use copy for small beauty, self-care and wellness brands: skincare, body care, soap, haircare, makeup, candles and more. Every piece is written to sound like a real person talking to a real customer. Pick the piece you need, add your product details, and it's ready to post.

What's inside

• 100 social media captions for Instagram, Facebook, TikTok and more, grouped by type so you can find the right one fast
• 30 product descriptions, one for each product type from face serum to bath bombs, built on a simple fill-in template you can reuse for any product
• 15 email templates for welcome emails, launches, restocks, sales and everyday sends
• 9 pieces of launch copy for when a new product goes live
• A word bank of sensory and specific words for texture, scent, feeling, finish and results, plus the overused words worth cutting
• A launch checklist so nothing gets missed on the big day

Who it's for

• Founders of small beauty, self-care and wellness brands who write their own copy
• Makers who sell online, on Etsy or at markets
• New brands getting ready for their first launch
• Busy brands that know their products inside out but never have time to write about them

How it works

1. Download the kit straight after checkout.
2. Find the caption, description or email you need.
3. Fill in the parts in [brackets] with your product, ingredients and details.
4. Use it today, and come back to the kit every time you need the next one.

Format

Instant download: a PDF to read and a Word document you can copy from and edit.

Questions

Do I need to be good at writing to use this?

No. Every piece is ready to use. You only add your product details.

Will it sound like my brand?

Yes. The copy is written in a warm, natural voice that suits most small brands, and it's easy to tweak if your brand has its own way of saying things.

Can I use it for more than one product?

Yes. Use it for as many of your own products as you like. The kit is for your brand's use, so please don't resell, share or repackage the files.

How is the kit written?

Written and edited by me, a copywriter, with AI-assisted drafting. Every line has been read and checked by me, and edited by hand wherever it needed it.

What if something is wrong with my download?

If a file won't open or anything is missing, email nisthawrites@gmail.com and I'll send you a fresh copy straight away.

Can I get a refund?

Because this is an instant digital download, all sales are final. If anything isn't working, email me and I'll make it right.