Psychology of UX Design | Master User Behavior in Digital Design

Discover what makes users click, stay, and engage with your designs.

The Psychology of UX Design course by Smart City School helps you understand how human psychology shapes digital experiences — from perception and memory to decision-making and motivation.

About This Course

The Psychology of UX Design course reveals how principles of cognitive psychology influence user behavior and interface design.

You’ll explore foundational laws such as Fitt’s Law, Hick’s Law, and Miller’s Law, and apply them to real-world digital design challenges. Learn how leading brands like Airbnb, Swiggy, and Amazon use psychological insights to build seamless, engaging, and persuasive user experiences.

Interactive Lessons

Lessons | AI Tutor (Add-on fee)

💡 What You’ll Learn

• Applying Psychology to Design: Use Fitt’s, Hick’s, and Gestalt principles to build intuitive layouts and flow.
• Predicting User Behavior: Recognize cognitive biases such as Anchoring, Confirmation, and Default Bias.
• Gamification Strategies: Increase engagement through social proof, scarcity, and reinforcement techniques.
• Optimizing Decision-Making: Simplify interfaces and minimize cognitive overload using Miller’s Law and Jakob’s Law.
• Enhancing Usability: Apply the Zeigarnik and Von Restorff Effects to guide user attention and memory.
• Avoiding Design Pitfalls: Identify psychological traps that lead to friction or user frustration.
• Persuasive Storytelling: Craft compelling narratives that connect emotionally and drive user action.

Course Features

• Interactive lessons combining theory and hands-on design thinking
• Real-world examples from global UX leaders
• AI Tutor add-on for extra fee for personalized feedback and learning support
• Engaging activities that reinforce key psychological principles

Why Learn with Smart City School?

Smart City School brings together the science of psychology and the creativity of design to prepare learners for the future of human-centered innovation.

Who Should Enroll

• Aspiring and professional UX/UI designers
• Marketers and product managers seeking to improve engagement
• Developers who want to understand human behavior in interface design
• Students exploring the intersection of psychology and technology

Skills You’ll Build

• Human-computer interaction principles
• Cognitive and behavioral psychology for design
• Gamification and persuasive storytelling
• Emotional and ethical design strategies