How to Win Friends and Influence Black People

How to Win Friends and Influence Black People is a raw, insightful, and necessary response to the classic self-help book, written from the perspective of a Black man who knows what it's like to live, love, hustle, and navigate through real Black experiences.

I’m Justin McKissick-Larry, and as a Black man who has worked in sales, relationships, business, and community leadership, I wanted to create something honest and useful—for people who want to understand, connect with, and influence Black people respectfully and effectively.

This book isn’t about gimmicks. It’s about real human connection. I speak directly from my own life, conversations, and observations in Black communities. Whether you're trying to build trust, make friends, do business, or avoid disrespecting cultural lines, this book will help you do it the right way.

If you've ever wondered how to communicate with Black people in a way that’s authentic and appreciated—this is the book for you.