If you’re anything like us...
You’re not here for more content.
You’re here for the moment everything clicks.
The moment your story lands.
The moment your audience finally feels you.
The Gleam Reset is where that begins.
Your marketing isn’t random anymore.
You wake up knowing exactly what your brand stands for, who you’re speaking to, and why your message matters.
Your website finally sounds like your brand today, not last year’s version.
You open Instagram and finally know exactly what to say.
It’s intentional and lands.
It’s pulling in the right people because it finally sounds like you.
No more posting without direction or waiting for sales that never arrive or more reinventing your brand every few months.
No more feeling like something is “off,” even when you can’t articulate why.
This is the moment your brand becomes recognizable, grounded, and ready to grow.
What our clients are saying
“Working with McKenna & her team has truly been a pleasure. The ladies were professional, fun to work with, and a great asset to my team. I can’t imagine not having them in some capacity as my business continues to grow.”
- Shayla Varnado, Black Girls Wine
"I wouldn't hesitate to recommend Gleam Connections and McKenna - a true professional who is an absolute pleasure to work with and has given ThirtyFifty's communications a much-needed boost!”
- Jane Scott, ThirtyFifty
“Working with Gleam Connections has been amazing. They communicate clearly, provide tons of support, and really care about growing my brand. It feels like having a true business partner who’s just as invested in my success as I am.”
- Bree Stock MW, Limited Addition
Ready for your brand to finally make sense to the people you want to serve?
Maybe you’ve grown, but your brand language hasn’t.
Or your marketing feels disconnected, and your audience doesn’t feel you the way they should.
If you're anything like us, your ideas are BIGGER than the words you’re using.
Or you’re just starting out and realizing your content is speaking to everyone and no one.
Either way, the problem is the same:
Your clarity doesn’t match the brand you’re building.
That’s where the Gleam Reset steps in.
Whether you’re new or established doesn’t matter.
You’re here because you’re ready for your brand to actually make sense.
Trusted by founders building meaningful, feel good brands
Hi! I’m McKenna, Founder of Gleam Connections.
I created Gleam because the marketing world needed something different. Something human. Something story-driven. Something that actually gives a sh*t about your brand.
In the last five years, I’ve worked with founders who were experienced, talented, and passionate, yet still couldn’t articulate what made them unforgettable.
Most founders aren’t missing a strategy.
They’re missing alignment.
My superpower is connecting the dots, seeing your story, hearing the threads you overlook, and making your direction obvious.
You don’t figure this out alone.
Inside the Reset, you get the full force of our team, strategy, systems, storytelling, archetypes, market research, psychology, and narrative refinement, all working together through our signature clarity process.
It’s not templates. It’s not guesswork. It’s not “finding your vibe.”
It’s a structured method that reveals the message you’ve been circling around for months.
So the real questions become:
What shifts when you stop guessing your message and finally understand the identity behind it?
What happens when you stop hoping something will land and start knowing exactly why it will?
That’s the moment the Reset begins, when your brand starts making sense in a way it never has before.
Here’s What’s Possible
Our client Stephanie thought she was clear. She had her story, her niche, her mission. But when she went through the Reset, something clicked that she hadn’t expected.
Her words:
"I definitely would not in any world have been able to pull all of this together. It tracks with what I was envisioning, but I couldn’t pull it together even if I had the talent."
Clarity is emotional.
This work goes deeper than marketing.
This is the moment you finally understand how your brand is meant to be seen.
This isn’t brand strategy.
Strategy fixes the surface. The Reset solves the root.
Step One
We surface the real identity of your brand.
Step Two
We shape the message that finally matches that identity.
Step Three
We refine your voice together until it feels natural, confident, and recognizable.
Step Four
We evaluate your entire brand experience through emotional and psychological resonance, something 99% of brands never consider.
Step Five
You walk away with a system that makes your brand easier to explain, easier to run, and easier for people to connect with.
This Is For You If
- You’re ready to finally know who you’re speaking to
- You want your story to feel aligned and powerful
- You’re building a brand with depth and purpose
- You want your marketing to resonate without forcing it
- You’re done guessing and ready to know what actually works
This Is Not For You If
- You want quick fixes instead of real clarity
- You don’t want to go deep
- You’re looking for generic content or surface-level tips
- You’re not ready for a collaborative process
Where they hand you templates, we hand you truth.
Most agencies start by creating content.
We don’t. We start with you.
Your stories, your values, your voice, your energy, your truth.
This isn’t a surface-level audit.
It’s a recalibration of your identity as a brand.
We don’t hand you generic templates or cookie-cutter messaging.
We capture what makes you you.
We don’t create for the sake of creation.
We create because we give a sh*t about the foundation of your business.
We see what you’re trying to say before you can articulate it.
This is the reset before your leap.
Your Investment in The Gleam Reset
This is the foundation that makes every next step easier, faster, and more profitable.
Included value:
Four calls with strategic direction
Story, values, and voice extraction
Market research
Full marketing and brand audit
Customer journey mapping
Brand identity and archetype clarity
Signature story frameworks
Custom content pillars
Your complete brand playbook
Your Questions, Answered
What if I’m just starting out and I barely know my audience?
Perfect. This is exactly when the Reset is most powerful. We’ll uncover your voice, audience, and positioning from the ground up.
What if I’m already established but nothing is landing anymore?
This happens often. Your brand evolves faster than your messaging. The Reset realigns everything so your marketing catches up to your growth.
What if I feel like I already have a brand but something still feels off?
That’s the most common sign you’re ready for this. The Reset reveals what’s unclear, misaligned, or overlooked.
What if I’ve worked with agencies before and didn’t feel understood?
We hear this constantly. Our approach is deeply human, grounded in story, and intentionally slow in the beginning because we prioritize understanding you first.
What if I’m shy on camera or unsure how to show up?
You don’t need to perform. We build your brand language so you feel confident, and we provide your shot list, prompts, and guidance to make showing up effortless.
What if I don’t know my niche or what I even want to talk about?
That’s what the Reset is for. You don’t need clarity to start. You need the process that gives you clarity.
Your Next Level Awaits
This is your moment to step into the version of your business that isn’t guessing anymore.
The version that knows exactly what it stands for, who it serves, and how it grows.
Let this be the reset before your leap.